Minu
The minu logo reflects the elegance of simplicity. Designed with minimal lines, it builds a strong, timeless identity.
Minu is a contemporary home decor brand built around minimalist design and thoughtful craftsmanship. This branding project aimed to establish a calm, balanced, and timeless visual identity that reflects design philosophy while elevating the perceived value of its products.
The logo was designed using restrained forms and refined typography to reflect Minu’s calm and sophisticated design language. The simplicity of the logo allows the products themselves to take center stage, reinforcing Minu’s understated and elegant brand character.
Color Palette
A neutral, nature-inspired color palette was developed to complement interior spaces rather than dominate them. Soft earth tones and muted shades were chosen to evoke warmth, balance, and a sense of quiet sophistication. These colors support Minu’s core values and create a visual harmony between the brand, its products, and the living spaces they inhabit.
