Minu Concept
The minu logo reflects the elegance of simplicity. Designed with minimal lines, it builds a strong, timeless identity.
Minu’s color palette is inspired by nature: earth tones, stone greys, and calming neutrals chosen to create peace and balance in your home.
We set out to capture the rhythm and spirit of tennis in design form. The identity was rebuilt with bold typography, structured layouts, and a color palette inspired by the court. Photography and motion design reinforced the sense of athletic energy, while the website was redesigned as a sleek digital storefront balancing lifestyle aesthetics with high-performance usability. Everly’s new brand is as much about sport as it is about style.
The challenge was to translate the elegance and energy of tennis into a brand system that felt authentic and scalable.
Everly’s previous identity didn’t resonate with athletes or lifestyle customers. The visuals lacked personality, the website created friction, and the brand risked blending in with competitors. We needed to create a system that balanced heritage with modern culture, allowing Everly to stand out as both a product-driven and lifestyle-oriented brand.
